The best way to keep your trademark secure in China is to register it with China customs. If you are willing to book utmost security to your trademark, you have to you need to register your China trademark again with the Chinese Customs. It is an essential and unavoidable procedure for the foreign companies that export items from China at risk of counterfeiting.
Benefits of registering your trademark with China customs–
Simple and affordable- There is a misconception among the foreign businesses that, registering with the China customs is a complex and money-wasting affair. You would be surprised to know that registering your trademark with with China customs is neither complex nor costly. The only thing you need to do is to have a PRC agent registered with China customs by your side while applying for your trademark registration.
Gives you greater confidence– The risk involving doing business in China can be minimized by taking adequate measures in advance. Renowned China lawyers are of the opinion that it is always good to be safe than sorry while exporting from China. Be mindful about the technical glitches and you can get all the benefits Chinese market offers to the exporters. Registering your trademark with the China customs gives you extra measure of confidence against any type of counterfeiting of your product.
Long-term protection– The businesses that are focusing to make a huge investment in China export must seek the protection of their trademark from the China customs. It offers them a long-term protection of their Intellectual Property Rights in the Chinese exporting market.
What documents to submit?
- An e-copy of the identification certificate of the right holder and agent where necessary, (including a Chinese translation);
- An e-copy of the IP certificate (TM certificate, patent certificate, copyright registration or other document justifying copyright);
- Information regarding related licenses, photos of the goods and their packaging;
- An e-copy of power of attorney in the name of the agent responsible for the registration process, if one is used.
In case, a foreign company’s intellectual property rights (IPR) is infringed, the company can seek help from the China Customs for Customs enforcement of IPRs and resorting to legal remedy by law court or IPR authorities. In many cases it is noticed that the product that is exported to China by an overseas company is being counterfeited at a rapid speed.
According to many China lawyers the biggest mistake foreign companies do is not registering their products with the China Customs. Two things are responsible for this, either the company doesn’t have the knowledge how to secure their trademark or they are absolutely ignorant about such a thing.