Combat Squatting by Registering your Trademark in China

Suing a Chinese Company

To save your product idea and brand image, money spent on filing trademark registration is a wise decision. Although the process of trademark registration in China is a bit time-taking, the protection and security it offers to your company are simply unparalleled. Even before your trademark is approved, the pending process could also deter counterfeiters to imitate your valued brand.

 

Registering your trademark protects it from anyone that attempts to profit from your marketing and product development. Obtaining a registered trademark for your brand’s IP will allow you to use the registered trademark symbol “®” in the name, logo, designs, slogans, and any words associated with your brand.

 

China’s Trademark Law is not Weak

Many people think that weak Chinese trademark law is responsible for the growing number of infringement incidents, but the reality is China’s trademark law already has a number of provisions to combat squatting. The truth is when a foreign company comes to conduct business in China, either they don’t take trademark registration seriously or they take wrong steps on battling the trademark infringement legal disputes.

 

However, the good news is over the last couple of years, several foreign firms especially from the USA have won many trademark infringement cases giving hope to other overseas companies that a tougher line from Beijing is adapted to act swiftly and appropriately to the long-existing trademark squatting practice.

 

Appoint a CTPLO for Protecting your Intellectual Property

It is strongly recommended to seek the advice of the China Trademark and Patent Law Office (CTPLO). The CTPLO aims in offering a fast and highly responsive service along with value-driven bilingual legal services to foreign businesses. The success rate of the self-filed trademark registration is very low as the registering process is quite complex in China. The attorneys of the trademark and patent law office in China can assist you correctly with the trademark filing method.

 

The experience and credibility of CTPLO firms are just too vast and diverse that transcend over a broad range of industries. The level of accountability and credentials exhibited by the China trademark and patent law office is simply unquestionable. CTPLO firms are amazing in handling trademark, patent, industrial design, copyright, records of intellectual property with the Customs, records of intellectual property license, and assignment with the China Trademark Office.

Share with friends:

Always Be in Touch with The Legal Experts to Protect IP & Trademark in China

Safeguard IP in China

China has had specialist IP tribunals in the Chinese courts to deal with patent (and other IP-related) cases. Since 2014, three specialized IP courts in Beijing, Shanghai, and Guangzhou hear all first instance IP matters in these regions. These courts include judges with IP training and background to facilitate the proceedings.

The Chinese government has pivoted to embrace the idea of protecting intellectual property and has tried hard to combat worldwide misconceptions about China’s patent system. These new findings indicate that patent protection in China is stronger than once believed.

 

Unlike the United States and other European countries, in China there is no prior-use or intent-to-use requirement needed before registering a trademark nor are common law rights recognized. China recognizes a “first to file” system, which generally means that the trademark right belongs to the first person who properly registers the mark in China.    In other words, any party, whether or not it intends to use the mark in the stream of commerce, may register a trademark in China.

 

Word Mark Registration in China

China permits the filing of a wide range of marks, including sounds, 3D marks and color combinations. But the vast majority of applications are either word marks, logos or a combination of both. In China, it is generally preferable to register all word marks separately from logos, as this will ensure a wider scope of protection for each element. There are many pitfalls you need to avoid when registering a word mark, it’s also important that you know about the process when registering one

Appoint a CTPLO for Protecting your Intellectual Property

It is strongly recommended seeking the advice of the China Trademark and Patent Law Office (CTPLO). The CTPLO aims in offering a fast and highly-responsive service along with the value-driven bilingual legal services to the foreign businesses. The success rate of the self-filed trademark registration is very low as the registering process is quite complex in China. The attorneys of the trademark and patent law office in China can assist you correctly on the trademark filing method.

Always be in touch with the Chinese legal experts as it will pay high dividends. China is the country that has its unique legal system that can be hard for any foreign business owners to navigate. Accompanied with the expert China trademark lawyer could be your best bet to defend your brand. Legal advisers will not only help you fight for your trademark rights but also give you necessary suggestions regarding the course of action you should take.

Share with friends: