Strategic Advantages of Registering Trademark in China

In the view of the prominent China trademark lawyers, China patent office has processed more patents than any other country in the world. China’s trademark applications last year reportedly mainly concerned electronic devices, and computing and digital telecommunications technology. Overall, IP filings have increased by 5.8 percent on the previous year, representing the eighth consecutive yearly increase. Trademarks protect your business name, product names, Domain names, logos and slogans. Aware of the very strict “first to file” principle, they identify, apply and register trademarks belonging to competitors who have forgotten or not yet taken steps to register them. That is the primary reason China lawyers advise their clients to give utmost importance to register their trademark in China.

China trademark registration drives business value

Trademarks provide value beyond your core business. Trademarks can appreciate in value over time. The more your business reputation grows, the more valuable your brand will be. A trademarked name marks all of your products and services as yours and no one else’s and can also protect you from counterfeit products. Trademarks in China are valid for 10 years from the date of registration. Requests to renew must be filed within 6 months prior dates of expiration.

How would China Trademark & Patent Lawyer Be Useful to your Business

To be able to get to have smooth-sailing operations without being stressed with all the technical details in one of the world’s leading business countries, hiring a Chinese law firm would be your best bet. The right Chinese lawyer can make a huge difference to your business. Attorneys of the China trademark & patent law office can add value in the obvious ways, helping to avoid early mistakes in complying with the Chinese regulations. China lawyers will help you to secure the copyright, trademark and trade secrets of your firm, tech products and inventions.

Can trademarks without the purpose of use be terminated?

Trademark squatting is a major issue in China. One of the greatest challenges that many foreign companies face when entering the Chinese market, is that their brand has already been registered as a trademark by a Chinese company. In order to tackle this problem, Chinese authorities have taken a few effective steps and made changes in the trademark law. The “purpose of use” added in Article 4 of the revised Trademark Law is the basic stone for all legal norms to curb the application for registration of malicious trademarks. According to the revised Trademark Law, applicants should be required to submit evidence of “actual use” or “honest use intention” at the time of registration of the trademark application.

Trademarks in China can be registered in different forms namely word mark, label, logo and device mark. Besides registration, the prior use of a trademark can also be protected in China. For example, a bona fide prior use of an unregistered mark can defend against the tort claim of infringement. An unregistered well-known trademark can be protected against copy or imitation by a third party on similar goods/services, through oppositions or invalidations, as stipulated by the China Trademark Law. China has had specialist IP tribunals in the Chinese courts to deal with patent (and other IP-related) cases.

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