Many American, European and Australian companies have become a victim of China’s lightning-fast copycats. Did you know that your product might be copied in China even before you ship it? That is the primary reason most of the foreign firms come to the China lawyers to protect their brand’s name from Chinese copycats. Trademark registration brings a degree of legal cover against infringement claims and it gives extra weight to your efforts to protect your brand from attack by others.
To save your product idea and brand image, money spent on filing trademark registration is a wise decision. Although the process of trademark registration in China is a bit time-taking, the protection and security it offers to your company are simply unparalleled. Even before your trademark is approved, pending process could also deter counterfeiters to imitate your valued brand. Registering your trademark protects it from anyone that attempts to profit from your marketing and product development. Obtaining a registered trademark for your brand’s IP will allow you to use the registered trademark symbol “®” in the name, logo, designs, slogans, and any words associated with your brand.
Monitor New Trademark Applications
It’s your responsibility to monitor trademark registrations that might conflict with your registered mark. It is a good idea to monitor closely if someone else is trying to bring the same product that might conflict with your one.
Build your Brand
Perhaps the best way to protect your brand is to make sure you aren’t stealing someone else’s. Once your firm is established as the market leader in its respective field and you have obtained your trademark, infringers will show less or no interest in copying your idea. In case they do, it will make no big impact on your business or to your reputation.
Be in Touch with a China Trademark Lawyer
Always be in touch with the Chinese legal experts as it will pay high dividends. China is the country that has its unique legal system that can be hard for any foreign business owners to navigate. Accompanied with the expert China trademark lawyer is could be your best bet to defend your brand. Legal advisers will not only help you fight for your trademark rights but also give you necessary suggestions regarding the course of action you should take.
Should a legal issue arise in the future, your registered trademark can serve as concrete proof of an idea. It also provides a time stamp for when your idea first emerged. Once you register the trademark in China, you have to protect it or you could lose it.