China has its own laws and rules relating to trademarks, different from those of the United States and the other European countries. Appointing a China trademark attorney could be your best bet to navigate the complex field of registering trademark in China. Having a strong brand provides a way for your customers to identify your business, and to refer your products or services to others. A brand is a form of intellectual property that could be protected as a trademark. Like any valuable asset, a brand should be protected. Failure to protect your brand may reduce its value, and could damage your business’ reputation. Utilizing the legal channels for protecting your brand can greatly help you to stop and track brand theft that is quite common in China.
A trademark or service mark is generally a word, phrase, symbol, design or a combination thereof that identifies and distinguishes the source of goods or services of one party from those of others. A trademark may be located on a package, a label, a voucher or on the product itself. Trademarks are also used on company letterheads, business cards and the like to promote a business. The trademark owner can be an individual, business organization or any legal entity.
Seek Assistance from the Trademark Attorneys in China-
Only the professional lawyers who possess excellent knowledge regarding the trademark registration process and the several trademark registration loopholes could offer you valuable service.
- An experienced China trademark attorney can guide you through the formalities of the application process. He/she can skillfully draft your application to help avoid objections by the Chinese trademark registration office.
- In China, sometimes even trademarks that are not registered, but are similar to yours and used for goods and services related to yours, could ultimately bar you from using and/or registering your trademark. China trademark legal experts can help you avoid costly registration problems by conducting a comprehensive trademark search before filing your application.
- The filing of a trademark application begins a legal proceeding having many legal requirements and strict time deadlines. All substantive and procedural requirements of the Trademark Act and Trademark Rules of Procedure must be met. Only a reliable China trademark lawyer can help you out in meeting all the requirements.
According to Eleanor Coates, Glasgow-based Senior Trademark Attorney “Trademarks are more than a pretty symbol or a clever series of arty lines designed to catch the eye – and stick in the minds – of consumers. In today’s world, trade marks are extremely important to businesses as they are intertwined with the quality, likeability, must have appeal and goodwill towards a product or brand.” The potential risk of not registering your brand can be disastrous, causing you to lose thousands of dollars and maybe even the rights to your brand. Take actionable steps for registering your trademark in China before it gets too late.