There is no doubt that, with the population more than 1.40 billion, Chinese market presents a massive opportunity for businesses of all sizes. It is true that selling your product in China is not as simple as selling products in other countries. China often faces the criticism that its government continuously re-writing laws in favor of the home-grown companies and making them rich while screwing foreign companies.
According to most of the professional China lawyers, the allegation of the foreign companies to a some extent true. But the trick is, you can capture the Chinese market and make a considerable amount of profit out of it by complying with the Chinese law instead of going against it. Google did the mistake and now they are out of China while Microsoft cleverly decided to go with the Chinese law and they are still in China and getting great revenue from here.
How to Reach Chinese Consumers via e-Commerce-
- China is a big and diverse country and it should be viewed as many markets, not just one. People over here trust e-commerce shops more than the physical stores and it has become the largest ecommerce economy in the world. Just as you can reach the other countries via Amazon, in order to reach Chinese consumers, Alibaba and Taobao could prove really useful. Along with them, there are many service providers for the local storage, packaging and delivery of goods.
- Chinese consumers demand good quality product information before making a purchase decision. It is essential to have good quality content and description of your product presented in the Chinese language.
- Along with providing opportunities, China is also renowned for duplicating your product and the name of your brand. You could find numerous fake Apple stores, KFC and McDonalds all across China. Your first step should be to register your trademark in China. Keep in mind that when it comes to trademarks, China is a “first to file” country. Once a trademark is granted, the owner enjoys exclusive right to use the sign in relation to the goods or services covered by the trademark, and may prohibit others from using it without prior consent.
The biggest mistake foreign companies make when they think running business in China would be same as running a business in their home country and somewhere else. As a business owner you can’t afford to mix it up, as the Chinese law is entirely different and exclusive. Chinese consumers are open to creating new relationships with worldwide brands and China e-commerce would be your best tool to penetrate the market, but the trick is you have to abide the PRC’s laws and rules.